Frasers Property CNY 2023

A cluster-wide campaign by Frasers Property malls – Bedok Point, Causeway Point, Century Square, Changi City Point, Tampines 1, Waterway Point and White Sands. The activation sought to engage shoppers through gamification that was simple yet effective and impactful. The Blue Pocket conceptualised the game, its gameplay mechanics and build of the machines that were deployed across all 7 malls during Chinese New Year.
 
We supplied:
Conceptualisation of game mechanics • Fabrication of game machines • Mascot and minder • Customised props • Coordination of roving multi-mall mascot walkabout • Event videography

Frasers Property CNY 2023

A cluster-wide campaign by Frasers Property malls – Bedok Point, Causeway Point, Century Square, Changi City Point, Tampines 1, Waterway Point and White Sands. The activation sought to engage shoppers through gamification that was simple yet effective and impactful. The Blue Pocket conceptualised the game, its gameplay mechanics and build of the machines that were deployed across all 7 malls during Chinese New Year.
 
We supplied:
  • Conceptualisation of game mechanics
  • Fabrication of game machines
  • Mascot and minder
  • Customised props
  • Coordination of roving multi-mall mascot walkabout Event videography

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LET'S TALK

READY TO MOVE THINGS FORWARD?

Hit the chat widget to your right or drop us a note. We’d love to have an HTHT or friendly debate with you to create your best event, activation or hullabaloo yet.

Keep up with us:

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